Happy Sunday, friends! Today I’m really excited to share that a new, different RBF provider has emerged. I’m excited because the company, Enduring Planet, is approaching a market that RBF hasn’t explicitly gone after before: Climate. 

Enduring Planet’s focus resonates with me personally (and, I suspect, with many of you). For me, it resonates in particular because I have sometimes wondered if we as a community could have a bigger impact on the world by attacking a truly big problem…like climate change. If you’ve known me for long, you probably know I believe RBF and RBF-like structures can accelerate capital deployment into – and therefore the growth of – businesses of all sizes and in different industries. And since I believe innovation will eventually solve the world’s biggest problem, capital is a key component and constraint on large-scale transformation. Now I think we might be seeing the beginning of a new capital source in the climate economy. 

Here are a couple articles covering their launch and their recent fundraise. Watch this company and the ones that emerge to follow its lead in this market and others, friends. I think they might be poised to do some interesting things as they grow:

TechCrunch covered their recent launch here.

And another article with some additional coverage.